Testing is the only way that exists to know you’re doing well and you’re doing wrong in your business over the internet. If you do not test and track each change that you make to your web site, each promotion you make and every strategy of traffic generation that you implementes, then not to measure in a clear way which is running and not in your business over the internet. Any changes you make must be a primary objective and this should be improving the work of converting visitors into customers A continuation I’ll expose 5 principles you should know about the testing and follow-up in order to keep your business online in the right direction 1.-only test one thing at a time.-keep it as simple as possiblemake sure that only you testearas one thing at the same time since it is the only way to know that changes are emerging effect. For example: suppose you want to increase the number of subscribers in your landing page, there are a lot of different things that you have to try to achieve your objective.Could you change the location of your registration form, you could change the wording of your offer, you could change the graphic design, etc, but remember to make a single change at the same time. 2.

The numbers is the most important thing you need to know.To maintain peak performance of your web site, you need to know the number of visitors that you are making and the number of sales that you’re making in a given period of time. This way you can exactly calculate the number of people you need to attract to your site in order to make a sale. For example: you have 300 visitors to your web site in a day and you’ve made 12 sales entonces300/12 = 25 (i.e. for each 25 visitors placed a sale). Expressed as a percentage of conversion would be as follows: % conversion = 12/300 x 100 = 4% are simple math you know and that you auydaran to know how you’re going to develop your business Internet 3.-tests the most important things first-if your web site sells more of one product, make a follow-up to the conversion of each product separately, perhaps your site is doing a great job in the sale of a specific product, but a lousy job in the sale of another product. 4.

Think in terms of conversion rather than whole numbers.-instead of thinking last week did 25 thinks the sales last week did 25 sales per every 1000 visitors this will help predict the number of sales in a given time. 5 Tracks to your conversions from the source-it is enough to know which is the conversion rate, you have to know where they come from visitors who made the best conversion. For example, they are that more visitors are buying, which come from Adwords, that come from search engines, which come from your campaign of marketing with videos or those that come from your affiliate network.