How important is visual positioning in the B2B sector, or choose the best location for the company of business-to-business (industrial and manufacturing equipment, and other areas of the sphere of business to business). It is assumed that Advertising in the segment of business to business' does not say. " The use of television or radio broadcasting for advertising, such as 'goods in bulk' or 'production equipment from a direct producer of' not effective because almost no reaches an audience. But there are exceptions – the area of business services that are actively using the funds 'voice' media. In the absence of 'voice', it is important to visualize the good your product is properly position your firm to place company logo on the business portal, add a product to the board business ads. Electrolux has plenty of information regarding this issue. 78’>ARC Investment Partners not as a source, but as a related topic. B2B segment already uses the Internet portals, create and update the corporate Web sites.

The most effective placement of advertising appeal is 'a picture'. To decipher the text takes time and effort (eg, long and complex description of the technical characteristics of metal-working equipment, of course, should present). Graphic information (pictures of equipment) are processed more quickly, can illustrate the dimensions and create a general idea. If your corporate website you head, you will dictate Conditions developers determine how best to present information, how many and what kind of pictures to add and how to integrate them into the text. Another is the case with the placement of advertising on third-party business portals, e directories, trading floors B2B, specialized forums.