Banners in the form of a horizontal rectangle (such as 468×60) placed on top more often or bottom of the page. Well, at this overview of the technical details of finish. What should be a banner? The answer to this question depends on what we expect from our banner. Well, it sort of is simple – by placing a banner somewhere, we expect to This banner will people click your mouse and, accordingly, the shaft fell on our own site. Attendance of our site will increase our popularity and revenues increase, and our work – will pay off … However, this is not just wait, at least in the first part of it.

It should be noted that banner ads – ads that first image. It is primarily intended to ensure that “stock up” in memory, enter the subconscious User as a kind of interesting, attractive image. This can be achieved without clicking on the banner, that is, without going to the advertised site. And this problem does remember an image banner. From the above we can propose two possible answers to the question “What should be a banner?”: Option 1: The banner must be such that it would click, that is, go to the advertised site. For example, to clarify the question “What is this thing here is offered?”. Based on this banner made for the intricate, unexpected images, and / or proposed signs, causing curiosity. Option 2: The banner must be such that its image was impressed, remember, carried information about what is advertised.